PKFARE has won the "Best Usage of Iberia NDC API" at the IATA Air Industry Retailing Hackathon on June 24th, in Madrid, Spain.

PKFARE Team Won the Best Usage of Iberia NDC API at IATA Hackathon

IATA Hackathon is intended to encourage fresh, innovative solutions to enhance airline retailing through the use of NDC (New Distribution Capability) APIs. The hackathon comprises with ideation phase preparation, a non-stop coding session and an idea pitch to a jury panel of industry experts and mentors.

Within 28 hours, a 3-staff team from PKFARE, as the only short-listed travel tech team from China, has developed innovative features to fully read and display Iberia's branded fares, and offer exhaustive content and various ancillaries services such as lounges, Wi-Fi, extra luggage information, as well as the handicap assistance options including wheel-chairs, guide-dogs and more, while providing an enjoyable user experience.

"It may be the first time that a travel tech company from China gained this kind of recognition for NDC implementation." Jason Sui, Senior Vice President and Co-founder of PKFARE said, "How to provide centralized and personalized offerings, is the key issue we target. By aggregating various travel related contents and accumulating shopping data through AI and cloud calculation, airlines are able to better model and personalize their products by connecting with PKFARE."

With NDC content from NDC pilot carriers such as American Airlines, Emirates and Finnair, PKFARE has become one of the biggest NDC aggregator in China. Claiming to be the most advanced and easy-adopted NDC access for partners, PKFARE will further develop the value of NDC via smart connection and solutions for world-wide travel industry players and help build up the industry eco-system.