Recently, PKFARE announced to enhance synergies between its flight and hotel businesses, aimed at accelerating the expansion of its direct hotel contracting business. By directly signing contracts with PKFARE, hotels can now sell rooms alongside flight bookings and leverage PKFARE’s shared flight and hotel distribution channels, to expand into new and diverse distribution avenues. At the same time, the refined operations provided by PKFARE will effectively enhance hotel occupancy rates and overall revenue.

PKFARE's unique advantage in the integrated selling of flights and hotels lies in its established leadership in the airline sector. As a leading global travel trade marketplace, PKFARE has been dedicated to flight distribution for 10 years, boasting a strong and stable network of air-ticket supply and distribution, covering over 100 countries and more than 600 airlines, with over 2,000 active clients worldwide. This robust network creates significant potential for optimizing the hotel business by enhancing the synergies between flight and hotel businesses.

Leveraging the synergy between its hotel and flight businesses, PKFARE shares distribution channels, enabling seamless integration and enhanced reach. Currently, there are over dozens of clients utilizing both PKFARE’s flight and hotel products. Besides OTA channels, business travel platforms, and travel agencies, PKFARE’s clients sharing flight and hotel services also include new booking platforms which have recently ventured into the hotel sector from flight bookings.

As a DerbySoft company, PKFARE enjoys significant advantages in developing its direct hotel contracting business. DerbySoft is a global leader in hotel distribution and travel technology that collaborates with all the top ten global hotel groups, hundreds of regional hotel chains, and independent hotels. The strong airline resources of PKFARE combined with the extensive hotel network of DerbySoft and PKFARE create an unparalleled alliance, fostering excellent conditions for the integrated selling of flights and hotels and offering unique appeal for directly contracted hotels.

Building on the deepening synergies between flight and hotel, PKFARE also offers refined operations for directly contracted hotels to enhance their overall sales performance. For example, PKFARE has accumulated extensive industry data that can help hotels deploy customized resources based on different regions, seasons, and types of clients, optimizing hotel occupancy rates and revenue.

"The direct hotel contracting business is an effective supplement to PKFARE’s existing hotel business," said PKFARE President and Founder Jason Song. "The integrated selling of flights and hotels can meet the higher requirements for distribution form, channels, and efficiency proposed by hotels, creating maximum value for the distribution of directly contracted hotels."

Since the beginning of 2024, PKFARE's direct hotel contracting business has quickly grown, achieving direct contracts with hotel groups like Onyx, Ascott, Sojo, and Banyan Tree in Southeast Asia. It is expected to fully cover markets in Singapore, Thailand, Vietnam, Indonesia, and Malaysia by the end of this year.